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Domestic terminal to break the foreign brand monopoly demand is expected to surge
  Published:2013-03-22 11:24:07   Views:

At present, 2012 terminals industry growth rate reached 25.36%,Mainly is the PCB terminal blocks are in short supply last year.Growth of 28%,Higher than the rail type terminal growth for the first time,Rail type terminal growth of 21.9%.Rail type terminal competition, prices continue to decline. After calculation, the future terminal industry will continue to maintain 20% the speed of high-speed growth.

PCB terminal blocks about 28% market share, mid-range occupies 72% share of the terminals, PCB terminal zi chan brand market share reached 75%, import substitution space is quite small, low-end terminals are concentrated in low-end products, competition is intense, domestic brand market share only 26% or so, like in the future to high-end alternative.

Terminals the rapid development of industry roughly summarized as points, first is enterprises and promote the rapid growth of local advantage, in the domestic market, a large number of outstanding technology, rapid development of excellent enterprises rapid rise, the industry's sprinting led terminal; In addition, the terminal industry affected by the technology makes new enterprise high entry barrier, terminal enterprises need to continuously promote product development technical independent innovation, so as to guarantee the healthy development of terminal market and healthy development; Terminal enterprises also actively introduce capital investment, to develop the emerging markets, such as diversification strategy.

At the same time, the domestic has a certain size and strength of terminal manufacturers began to increase investment in key technologies to develop products, independent research and development and innovation, and carried out in accordance with the international standard production, make the whole of the domestic terminal technology level is increased sharply. In addition, investment in factories, in foreign brands in our country's researchers have learned a lot of advanced technology and management mode. Foreign capital enterprise personnel and capital flow, to a certain extent, also help the terminal blocks the development of enterprises in China.

With the maturing of the local production, the scale and technology, and domestic brands usually have price advantage, quality improvement, increased domestic terminal price, market demand will be more and more tend to the domestic market. Eventually break terminals abroad long-term monopoly situation, at the same time, the domestic manufacturers also will form famous brand enterprises.